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EXPERIENCED MARKETING SPECIALIST

I am actively pursuing full-time employment as a Marketing Specialist. I offer numerous assets as a high-level, marketing team member and a full service marketing agent. My resume reflects a diverse career encompassing brand strategy, campaign development, graphic design, and production management.

  • Creative strategist with more than 19 years of effective marketing experience paired with graphic design execution and copywriting. Proficient in Mac Os and Windows environments, I have extensive design experience creating corporate identities, brochures, newsletters, print and banner ads, signage, websites,  e-marketing, billboards, kiosks, videos, and venue advertising along with experience collaborating on production shoots, scripts, and voice-overs.
  • More than nine years of progressive online marketing experience paired with website construction including in-depth knowledge and experience building integrated brand strategies combining SEO, SEM, SMO, blog composition, e-mail marketing, and paid placement advertising. I am proficient in managing CMS applications using Word Press open source software.
  • With more than seven years experience cultivating client relationships and business development as an independent business owner, I often collaborate with high-level, executive management teams.
  • Deadline-driven, creative problem solver with strong organizational skills, communication skills, and project management skills including excellent visual and written presentation skills using PowerPoint and online products for web conferencing. Additionally, I am highly skilled in trade show preparation and vendor negotiations.

HIGHLIGHTED CAREER ACHIEVEMENTS

  • Conceptualized, designed and managed Hill York’s complex website containing more than 35 navigations, 100 + pages, and at least 30 contact forms
  • Designed and compiled content for Hill York’s weekly corporate newsletter for four consecutive years in addition to managing  multiple monthly editorial contributions
  • Art directed, designed, and produced more than 75 pieces of printed collateral
  • Developed strategic brand and marketing support for more than 15 small to medium sized businesses
  • Managed and scheduled annual marketing budgets of all sizes ranging from $1.8M to $85K and successfully reduced a client’s marketing budget by 34%

PROFESSIONAL EXPERIENCE

Smart Designs Group, LLC.
6.2011 – Current
Co-founder and Marketing Strategist
Atlanta, GA and Fort Lauderdale, FL

Contracted to provide full service advertising and marketing solutions to a multitude of diverse clients including, Hill York, Nova Southeastern University, Sustainable Performance Solutions, Performance Management, Peter Glenn, Miller Bynum Designs, Rite At Home Consignment, and more. Core marketing contributions include strategizing and designing web interface and content, SEO & SMO management, designing and producing collateral, launching internal and external brand campaigns, copywriting for internal and external communications, planning corporate events, placement of media, and sponsorship advertising.

Hill York
1.2006 – 6.2011
Marketing Manager
Fort Lauderdale, FL

Hired to develop marketing strategies and streamline communication efforts with customers by building identifiable brand campaigns for Hill York Service Corporation and affiliated companies, EnergyGuard USA, and United FireSpray. Marketing specialties  included designing and producing collateral, building internal and external brand campaigns, copywriting editorial, website development, trade show management, media planning, and sponsorship advertising.

PapaGanda Advertising
1.2001 – 12.2005
Executive Director
Fort Lauderdale, FL

Developed advertising and marketing solutions for small to medium sized organizations. Key activities involved graphic design, strategic planning and implementation, brand identity development, collateral production, direct mail, trade show promotion, budgeting, vendor relations, and account management. Launched a pilot Fort Lauderdale based online dining and services perk program then referred to as “Business Lunch Club”.

Zimmerman & Partners
12.1999 –12.2001
Senior Account Executive
Fort Lauderdale, FL

Tasked with managing multiple accounts with billable revenue totaling $1.8+M. Key accounts included Netspace, InterCallNet, Inc., BlueDot Services, World Interactive Network, Mailboxes Etc., and CocoWalk. Daily activities encompassed researching and tracking advertising budgets, writing promotional copy, collaborating with creative departments to accurately interpret clients’ needs, and supervising media planning and production.

Nursing Spectrum, A Gannet Publication
1996 – 1998
Account Manager
Fort Lauderdale, FL

Composed classifieds and display advertisements, while increasing revenue through advertising accounts targeting hospitals, nursing homes, and medical organizations.

Combine Optical Buying Group
1994 – 1996
Assistant Marketing Manager
Boca Raton, FL

Designed and managed advertising for optical businesses, while promoting the buying group membership.

EDUCATION

  • B.A. Psychology, State University of New York, Oneonta, NY, 1993

SKILLS

  • Computer platforms: PC and Macintosh
  • Computer software: Adobe Suite CS 4,5 (In Design, Photoshop, Illustrator), Quark, PowerPoint, Publisher, Excel, and Word
  • Online: Social Media (Facebook, LinkedIn, Twitter), Word Press, Web Ex, Go To, and Constant Contact
  • Communications: Editorial writing, public relations, designing elaborate visual presentations, and creating internal/external campaigns

ADDITIONAL TRAINING

  • Vocational desktop publishing courses
  • Operations, small business owner
  • Sandler Sales Training

NETWORKING & VOLUNTEER INVOLVEMENT

  • Chamber of Commerce
  • Business Network International
  • Sheridan House Ministries
  • Genesis Shelter

REFERENCES

Available upon request